A LIVE WEEKEND INTENSIVE
FOR HEALERS, LIGHTWORKERS & COACHES
Spirit to Strategy
Strategy to Systems
Your spiritual gift is already real.
Now let's make it seen.
One weekend.
Day one, we find your story and build your brand.
Day two, we map the systems that power your business — website, funnel, offers — and show you exactly how it all comes to life.
Maybe this sounds familiar...
Marketing isn't the opposite of your spirituality. Done with integrity, it's one more way you serve: making it easy for the people who need you to find you.
You don't leave with notes.
You leave with assets.
Everything below is created with you, in the room, during the day — finished, written down and ready to use the moment you get home.
Your Soul Story
Your origin story — the why behind your work — written in three lengths: a 30-second spoken intro, a 2-minute version for stages and lives, and a long-form About page.
Your Positioning Statement
One clear sentence that says who you serve, the transformation you guide them through, and what makes your way different. The answer to "what do you do?" — finally.
Your Soul Client Portrait
A living profile of the person you're here to serve — their longings, fears, objections and the exact words they use — so your content speaks straight to them.
Your Personal Brand Book
The heart of the day. One document holding your mission, values, voice and tone, words you use and words you never use, plus your visual direction — colors, fonts and mood. Your north star for every post, page and pitch.
Your Messaging Pillars
The 3-5 core themes you'll be known for — the topics you return to again and again, so you never stare at a blank screen wondering what to say.
Your Signature Method, Named
We give the way you already work a name and a shape — a framework your clients can understand, remember and talk about.
Your Content Format Map
The content formats that match your energy — video, voice, writing, lives, in-person — and which platforms to show up on. No more forcing yourself into someone else's strategy.
Your Bios, Ready to Paste
Ready-to-paste copy for your instagram bio, website headline, speaker introduction and email signature — all in your new voice.
Your Next-Steps Roadmap
A clear, personal plan for what to do with your brand next — including how it becomes your landing page, funnel and offers on Day Two.
Also included with your seat
Is this day for you?
This is for you if...
- You're a healer, coach, energy worker, facilitator or lightworker with a gift you trust.
- You're ready to stop hiding and be visible — in a way that feels true.
- You're starting out, or you've been at this for years and your brand never caught up with who you've become.
- You want to leave with finished work, not another to-do list.
This isn't for you if...
- You're looking for growth hacks or viral tricks.
- You want someone else to decide who you are.
- You're not ready to show up as yourself — yet.
DAY ONE · HOW IT UNFOLDS
Five chapters. One brand that feels like home.
Now we map the whole thing — and show you how it works.
A strategy only changes your life once it's live. On Day two, we take everything you created on day one and design the business infrastructure around it: your funnel, your offers and the systems that run quietly behind them. You'll see what your landing page and emails could look like, how every piece connects, and exactly what to do next — whether you build it yourself or have us build it for you.
Your Funnel, Mapped
The full path from a stranger finding you to a client saying yes — designed around your energy, not a guru's template.
Your Freebie Concept
A lead magnet idea your soul client actually wants — a meditation, guide or mini-ritual — shaped to gently open the door to working with you.
Your Offer Ladder
Your low-, mid- and high-ticket offers — named, shaped and positioned, so there's a natural next step for everyone you meet.
Your Systems Blueprint
The tools your business needs — website, booking, payments, email, client management, automations — and how they connect into one calm flow.
A Landing Page Preview
See what your page could look like, written from your brand book — so you know exactly what "good" looks like for you.
A Sample Email
An example welcome email in your voice, showing how your funnel nurtures new people from first hello to first booking.
Your Next Steps — DIY or Done for You
A clear plan to build it yourself, step by step. Or hand it to us: our done-for-you build sets up your website, funnel and systems for you. [Add-on: PRICE]
YOUR GUIDES
One holds your story. One builds its home.
DAY 1 · SPIRIT TO STRATEGY
Schoschanna Joy von Bastineller
Founder, THE FIELD · Brand strategist · Experience creator
Schoschanna Joy is the founder of THE FIELD — producing heart-awakening event experiences that bring people home to themselves. Her first life was in corporate America, shaping brands and building experiences at Google, Amazon and Salesforce. Now she brings that craft into rooms full of healers and space-holders: translating what you feel into words, structure and a brand that carries your energy into the world.
DAY 2 · STRATEGY TO SYSTEMS
Nihala Thanikkal
Executive Director, SpiritualTech Systems · MIT engineer
Nihala Thanikkal is the executive director of SpiritualTech Systems — enlightening minds through technology. An MIT engineer and expert in AI and automation, she worked as a business consultant at McKinsey before going deep into a spiritual path. Today she builds technology designed specifically for spiritual teachers — to amplify their unique energy. Not AI slop. Simple, ease and grace.
On a joint mission to uplift the consciousness of the world.
In their words
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WHERE THIS LEADS
Day One gives you the soul of your brand.
Day Two gives it a body.
Spirit to Strategy
Story, positioning, personal brand book, soul client portrait, and content formats that match your true frequency.
Strategy to Systems
Your funnel, offer ladder, tech stack and calm systems blueprint — plus a landing page preview, sample emails, and a live map of how it all runs.
AFTER THE WEEKEND · OPTIONAL
Done for You
We build it all for you — website, landing page, funnel, emails, and every system behind them, expertly configured and launched.
ONGOING · OPTIONAL
48 Social Studio
Your continuous content engine — authentic strategy, scripts, and media created for you in your voice, month after month.
Coming soon
Seats will be intentionally limited to 8 so every person gets real, hands-on attention. Join the waitlist to be first in line.
Be the first to know — dates, pricing and early access before seats open to the public.
Spirit to Strategy
Foundational Brand & Voice
Coming soon
- Soul Story in three lengths
- Positioning statement
- Soul Client Portrait
- Personal Brand Book
- Messaging pillars & named method
- Content format map & ready-to-paste bios
- Next-steps roadmap
- Printed workbook & lunch included
Strategy to Systems
Funnel, Offers & Tech Blueprint
Coming soon
- Your funnel, mapped
- Your high-converting freebie concept
- Low-, mid- & high-ticket offer ladder
- Full calm systems blueprint
- Landing page preview design
- Sample welcome & nurture email
- Clear DIY or done-for-you next steps
- Printed workbook & lunch included
FULL WEEKEND INTENSIVE
Spirit to Strategy + Strategy to Systems
Both Days · Complete Soul & Tech Alignment
Coming soon
- Everything from Day One: Brand Book, Story & Voice
- Everything from Day Two: Funnel, Offers & Systems
- Complete end-to-end integration
- Full weekend recordings access
- Follow-up group Q&A integration call
- Private community membership
- ★Priority access & credit towards Done-For-You build
Want it all built for you? The done-for-you build will be available as an add-on.
Pricing and dates are announced to the waitlist first.